About Transactions Services Team Contact Ta kontakt →
M&A Advisory

We make your
deal worth more.

Independent M&A advisor for Nordic business owners and boards. We know both sides of the table — as founders, investors and dealmakers.

View services →
50+
Transaction experience
The Nordics
PRIMARY MARKET · NO · SE · DK
100%
Independent advisor
Success-based
Your success is our success
Why Vision Advisory

The old model
doesn't work for you.

Ours does. We combine deep transaction expertise, an industrial network and AI-driven buyer analysis — with no bank affiliations pulling us in another direction.

Criterion Vision Advisory No advisor Large bank / Big 4 General broker
Valuations ✓ DCF, multiple analysis and comparable transactions — incl. synergy potential from a buyer perspective No structured analysis — risk of mispricing in either direction Solid analysis, but standardised and volume-driven — less tailored to your situation Superficial — typically simple multiples without strategic depth
Speed ✓ Precise buyer mapping · Bids 6–10 weeks 6–12 months, often unsuccessful 6–12 months 6–12 months
Advisory quality ✓ Senior advisors + AI analysis Fully self-directed Senior experience, but delegated downward Limited strategic input
Buyer perspective ✓ Founders and investors — we know both sides of the table None Advisory perspective — only for large companies Limited
Fee model ✓ Aligned fee No costs Retainer + success Retainer + success
Independence ✓ No bank affiliations Full — but without process or network Bank interests Varying
Services

Dedicated resources and full accountability — from first conversation to signed agreement.

From the first confidential conversation to signed agreement — we are with you all the way. Dedicated resources, full accountability.

Sale

We prepare and execute the sales process from A to Z. Structured auction model or targeted direct process — always with the goal of the best possible outcome.

Acquisitions & mergers

Buy-side with full process management. We identify target companies, conduct valuations and due diligence, and negotiate the best terms.

Valuations

Independent valuations based on DCF, multiple analysis and comparable transactions — for sales planning, ownership transition and board work.

Succession planning

Tailored advisory for family-owned companies considering ownership transition — internal or external. We navigate the complexity with sensitivity and precision.

Strategic advisory

We help boards and owners evaluate M&A as a strategic tool — well before the process starts. Independent perspective with full depth.

Investor search

Targeted mapping of strategic and financial investors — from our own network and AI analysis. We help you reach the right investors, faster.

Due diligence

Support with commercial, financial and technical due diligence. We know what buyers look for — and help you present the company optimally.

Transactions

Selected transactions.

A selection of transactions completed by Vision Advisory's partners in previous roles.

Turn-around Retail
Netthandels­gruppen
Advisor in turnaround and exit to Sunkost.
Confidential
Buyer: Sunkost
Geography: Norge
Investor search PropTech
Airtight
Capital raising for Norwegian proptech with sensor technology for energy efficiency in buildings.
Confidential
Investor: Airthings ASA
Geography: Norge
Sale Co-founder Logistikk
Porterbuddy
Sale of leading last-mile technology and e-commerce logistics in Norway — as co-founder.
Confidential
Buyer: Verdane
Geography: Norge → Norden
Investor search EdTech
Dfavo
Capital raising for Norwegian EdTech platform connecting students with educational institutions globally.
Confidential
Investor: Confidential
Geography: Norge · Globalt
Advisory Cybersecurity
PryvX
Strategic advisory for Nordic cybersecurity startup enabling secure data collaboration between telecom and financial institutions.
Confidential
Geography: The Nordics
Adtech Cross-border
Tapad
Sale of leading North American adtech company to Telenor Group.
$360M
Buyer: Telenor
Geography: USA → Global
Telco Tech Strategisk
Working Group Two
Strategic investment and partnership with Cisco and Digital Alpha.
Confidential
Buyer: Cisco · Digital Alpha
Geography: Global
AI-driven analysis
Buyer mapping

Buyer list in
24 hours.

AI analysis identifies potential buyers with concrete strategic rationale — a powerful complement to the team's network, transaction expertise and industry insight.

  • Transaction history, strategic profile and synergies analysed automatically
  • Ranking by strategic fit, financial strength and acquisition history
  • Combined with senior advisors' network and industry insight
  • No delayed process — we start mapping on day one
Buyer mapping · AI-analyse
Kandidat Match-score
Nordic Capital
Private Equity · IT Services
96
Summa Equity
PE · Tech-enabled services
91
Visma Enterprise
Strategic · SaaS
84
Bridgepoint Europe
Private Equity · Nordic
79
EQT Mid Market
PE · Growth equity
74
+187 candidates identified
The process

From first conversation to
completed deal.

A structured process creates confident sellers, serious buyers and better outcomes.

01
Week 1–2

Strategy clarification

Confidential review of goals, timing and alternatives. No commitment.

02
Week 1–2

Financial analysis

Valuation, market analysis, business plan and screening of potential acquisition and sale candidates.

03
Day 1 · AI

AI buyer mapping

Our AI identifies relevant buyers with strategic rationale — a complement to the team's network and industry insight.

04
Uke 2–8

Discreet marketing

Tailored bid materials, teaser and IM — full confidentiality throughout the process.

05
Week 8–12

Bids and negotiations

We create better outcomes for owners who real competition between qualified buyers and negotiate maximum value.

06
Week 12–20

Signing & Closing

We coordinate all parties and ensure the transaction crosses the finish line — on your terms.

Industries

Deep expertise across multiple industries.

We complement our own experience with sector specialists and industry experts.

Technology & SaaS

B2B SaaS · Marketplaces · PropTech · AI & automation

Logistics & Transport

Last-mile · 3PL & distribution · Supply chain tech

Retail & Consumer

E-commerce · Retail · Direct-to-consumer

Industry & Manufacturing

Precision manufacturing · Process industry · Automation

Telecommunications

Telco · IoT · Infrastructure · Adtech

Media & Classifieds

Digital media · Marketplaces · Advertising technology

Our vision.
Always better.

We are not satisfied with a good result. We want the best possible result — every time. Because we know what is actually at stake when you sell.

01
Value creation
We tailor the process to your goals — not our process template.
02
Accountability
We own the process from first meeting to signed agreement. No delegation.
03
Transparency
We listen, share knowledge openly and cultivate long-term relationships.
04
Independence
No bank affiliations, no hidden interests. Exclusively your best outcome.
The team

We know both
sides of the table.

The partners at Vision Advisory are founders, investors and M&A advisors. We have built and sold companies ourselves.

Pål Kvalheim
Partner
Pål Kvalheim

Pål has over 20 years of leadership experience from the Telenor Group, including as SVP for Group Communications and CEO of Telenor Eiendom. He is co-founder of Airtight, sold to listed Airthings ASA. With experience across technology, real estate and industry, he combines strategic weight with operational insight.

20+ år
Leadership experience
Telenor
SVP / adm. dir.
+47 970 44 970
Tord Störtebecker
Partner
Tord Störtebecker

Tord is former M&A Director at Telenor Group and co-founder of Porterbuddy — sold to Verdane and Instabox. With over 50 transactions in Norway and internationally, across retail, e-commerce, logistics, telecommunications and automation/IoT. CEFA, economist from BI, Harvard Business School and Stanford GSB.

50+
Transactions
€3B+
Transaksjonsverdi
+47 970 34 152

Your exit,
done right.

Book a meeting for a no-obligation conversation — wherever you are in the process.

View transactions →